Huawei in the US

The Chinese equipment manufacturer is doing its best to crack global markets.  They now have operations in the US, Europe, India, Vietnam, Mexico and a bunch of other countries.  As with any Chinese company, they carry a lot of baggage.  They face regular accusations of undermining national security and of being a Trojan horse for the Chinese government.

Economically, however, they have been successful, having built a brand with a reputation for cheap, but quality products.  Business Week has an interesting piece on how the company has grown its operations in the US, its missteps and its attempts to woo the US political machine.  One key element of their strategy is transparency: they allow regulators to study their products with a fine-toothed comb.  Another element is to hire an international workforce: to smoother fears about Chinese domination as well as to navigate tricky cultural straits.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: